You can even ask that customer to make introductions to potential leads. You can even search for a customer’s connections and reach out to that person, mentioning you have a mutual connection and you’re wondering if you could help them too. Personal filters allow you to search for prospects who are connected to you or another person you specify. Let’s say you want to find folks who often speak about “ sales and marketing alignment” or “employee turnover,” you can search for those specific keywords and get a list of folks who are talking about those topics. Posted content is a newer filter type that lets you search for prospects based on keywords they’ve posted on LinkedIn. you went to the same university and can start a conversation about that). They can also include if they follow your company-meaning they’re likely to be a warmer lead since they’re already aware of your company, or if you have shared experiences with the lead (e.g. These include if the lead changed jobs in the last 90 days-meaning they may be open to making software changes in their new role at their new company if they were mentioned in the news in the last 30 days or if they posted on LinkedIn in the last 30 days. Spotlight highlights events that are often strong potential buying triggers and can give you great ideas for how to personalize outreach. And years in the current company or years in the current position. Their seniority level (i.e., individual contributor, manager, C-suite). Their job title (i.e., VP of Sales, Director of Marketing, HR Manager). Role filters allow you to search for a prospect’s job function (i.e., what department they sit under, like marketing or finance). There are six categories of filters: Company FiltersĬompany filters let you search for leads based on their current company, past company, company headcount (i.e., how many employees the company has), company type (i.e., whether it’s public or private), or company’s headquarters (i.e., where it’s located.) Role Filters When you’re searching for leads, you can use various filters to narrow down your search and find the right people to sell to. Most of the time, you’ll want to do a lead search, but there are a couple of reasons why you might want to do an account search (which we’ll cover later on). Or an account search (where you’re looking for companies to sell to). A lead search (where you’re looking for individual prospects). You can perform two types of searches in Sales Navigator. How to Search for Leads in Sales Navigator
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